All I see is a publishing company run amok.
Exactly...a publishing company run amok. A harmless little religious group who printed their observations in a little magazine. Readers began writing in with their questions then slowly but surely, these folks started addressing issues, making interpretations and predictions that were way out of their league. The next thing you know, they start seeing themselves as Bible Theologians and then eventually as the "chosen ones" with the authority to intervene in peoples personal relationships with God. As with anything, if you stay with it long enough, someone will buy into it. (if you build it...they will come). It took on a life of it's own and voila'...here we are.